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Consultants And Consulting: An Essential Business Performance Service

Learn more about what consulting is and why it's important to businesses & organisations. _ 188136817_2832187430363839_2104501332158828769_n (1)



Consulting is essentially the practice of providing paid research & expertise on subject matters that have material impacts upon 3rd party businesses & organisations.

Businesses & public organisations continually face challenges that can impact their financial well-being & require specialized knowledge, skills, and perspective to overcome.

This is where consultants & consulting come into play.

Good consultants offer a wealth of expertise, knowledge and a fresh viewpoint to assist businesses in tackling their most pressing issues at a specialized level.

But what exactly is consulting? What does a consultant do? And why do both businesses and non-profit organisations hire them?

Believe it or not, this is a £50,000,000,000 question.

Because that’s roughly how much money businesses in the UK and the USA spend on consulting every single year.

Understanding Consulting

Consulting, at its core, is the practice of providing expert advice to an individual or organization to help address specific issues or enhance performance in a particular area.

The breadth of consulting services is vast, stretching across fields such as management, strategy, operations, technology, human resources, marketing, finance, and more.

Regardless of the area, the fundamental premise remains the same: to offer specialized knowledge and solutions that can drive growth, efficiency, and success for businesses and large organisations.

The True Role Of A Consultant

A consultant is a professional who brings to the table expert knowledge and advice in a specific field.

They are problem solvers, change agents, facilitators, coaches, and much more. Here are the key roles and responsibilities of a consultant:

1. Problem Identification

Consultants work closely with businesses to identify and define underlying issues.

These could range from operational inefficiencies to strategic challenges, market dynamics, or talent management issues.

They deeply understand the company’s operations, strategies, and objectives, allowing them to accurately spot and articulate the problems at hand.

2. Data Collection and Analysis.

Once the problem is defined, consultants gather relevant data so that both their and their clients can fully understand the situation.

They may analyse financial reports, conduct market research, hold interviews, or engage in a host of other data collection methods. The goal is to derive insights that will aid in the formulation of effective solutions.

3. Solution Development.

Leveraging their specialist knowledge and the insights obtained, consultants develop solutions to the identified problems.

This could involve proposing new business strategies, suggesting operational improvements, recommending policy changes, or advising on the deployment of new technologies.

4. Presentation and Implementation.

After crafting the solutions, consultants present their findings and recommendations to the client. They outline their rationale, expected benefits, and potential risks, enabling the client to make informed decisions.

Moreover, consultants often assist in the implementation of their recommendations, providing project management, change management, and training support.

5. Review and Adjust.

Once the solutions are implemented, consultants evaluate the outcomes against the expected results.

They monitor performance, track improvements, and gather feedback. If the results fall short, they may revisit their strategies and suggest adjustments or additional solutions.

Why Businesses Hire Consultants

Businesses, irrespective of their size and industry, hire consultants for a multitude of reasons.

The benefits of engaging a consultant can be immense, especially when businesses grapple with complex problems or embark on major initiatives. Here are some of the key reasons why businesses turn to consultants:

1. Expertise

Consultants are experts in their respective fields. Their depth of knowledge and experience can help businesses solve specific problems, enhance performance, or navigate through complex changes.

They are abreast of the latest trends, techniques, and tools in their areas of expertise, bringing a level of knowledge that may not exist within the business.

2. Objective Perspective

As external professionals, consultants can provide an unbiased, fresh perspective on issues.

They can cut through the internal politics, dynamics, or preconceived notions within a business and give straightforward, honest advice.

3. Cost-Efficiency

Hiring a full-time expert can be costly and may not be feasible, particularly for small and medium-sized businesses.

Consultants provide a cost-effective way to obtain the needed expertise on a temporary or project basis. This eliminates the long-term commitment and overheads associated with permanent employees.

4. Flexibility

Consultants offer flexibility. They can be engaged for specific projects or for a set period, allowing businesses to scale their resources up or down as needed.

5. Change Management

Consultants play a crucial role in managing organizational changes.

Whether it’s a merger, acquisition, business process re-engineering, or digital transformation, consultants can provide guidance and support to help businesses navigate through these transitions smoothly.

6. Knowledge Transfer

Beyond providing solutions, consultants also impart knowledge and insights to the client’s team. This knowledge transfer can enhance the team’s skills and capabilities, preparing them to handle future challenges more effectively.

7. Efficiency

Through their expertise and insights, consultants can help businesses streamline their operations, improve productivity, and reduce costs, leading to improved profitability and competitiveness.


In the challenging business environment of today, consultants serve as a valuable asset for organizations looking to optimize performance, drive growth, or navigate change.

They bring a unique blend of expertise, perspective, and objectivity that can propel businesses towards their strategic objectives.

While the decision to hire a consultant should be made thoughtfully, considering factors such as fit, cost, and potential value, the benefits they can offer make them a worthy consideration for businesses striving for success in today’s dynamic market landscape. _  Image Name

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Dean Benton

Dean is EZWebs founder and a long time business & technology wonk.





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