Search
Close this search box.

ezwebs.co.uk _ cropped-ezwebslogotest3.webp


ezwebs.co.uk _ businesscard


(+44) 07354443914
dean@ezwebs.co.uk

Contact us today and ask about how we can help get your project online & grow your enterprise!

ezwebs.co.uk _  Image Name

Marketing

Take your business to the next level with ease!​

Professional
Marketing

What exactly IS marketing anyway?

ezwebs.co.uk _  Image Name “Marketing” ultimately can be defined as:

“The art of getting customers”

That is to say, marketing consists of business practices, which generate more custom and therefore, more revenue!

This includes advertising, customer service practices, PR and much more.

Even having a website can be defined as a form of marketing!

At EZWEBS.CO.UK, because we understand that your aspirations are important and we want to help you to succeed, we offer a range of marketing services designed to expand your marketing power!

ezwebs.co.uk _  Image Name

ezwebs.co.uk _  Image Name “Marketing” ultimately can be defined as:

“The art of getting customers”

That is to say, marketing consists of business practices, which generate more custom and therefore, more revenue!

ezwebs.co.uk _  Image Name

This includes advertising, customer service practices, PR and much more.

Even having a website can be defined as a form of marketing!

At EZWEBS.CO.UK, because we understand that your aspirations are important and we want to help you to succeed, we offer a range of marketing services designed to expand your marketing power!

ESSENTIAL FOR BUSINESS

Why Marketing?

The Key To Growing Your Enterprise

  • ezwebs.co.uk _  Image Name

    Expand Your Income & Profit Margins

    Marketing is the key to expanding your income & profits. A great marketing campaign can generate many times the up-front cost in revenue!

  • ezwebs.co.uk _  Image Name

    Diversify Your Marketing Mix

    Relying on a single strategy can be risky. We can introduce you to email marketing, SEO, content marketing and much more to diversify your marketing mix & reach more people.

  • ezwebs.co.uk _  Image Name

    Save time!

    Online marketing can be very time-efficient because most techniques can reach many people on a small amount of effort and work in the background while you're taking care of other important business issues.

ezwebs.co.uk _  Image Name

Fun Fact!

Marketing, as a vocation, goes back to the middle-ages and used to be a far less scrupulous and professional industry! In fact, arguably, some of the godfathers of marketing include folk like P.T Barnum (of the real Greatest Showman story fame). Nowadays, marketing is very highly regulated and is governed by a variety of customer protection rules from simple misleading information legislation, to obscenity laws.

3 Minute Video
Introduction!

Watch Our 3 Minute Explainer Video!

ezwebs.co.uk _  Image Name Watch our 5min introduction video to learn more about why you need a website and also, why your website needs to be able to meet expectations for how the public will interact with you enterprise online.

Play Video
ezwebs.co.uk _  Image Name
Play Video

WHAT'S AVAILABLE?

Marketing
Solutions

What Marketing Solutions Are Available?

ezwebs.co.uk _  Image Name It is very important to state:

There is no one-size-fits all solution for marketing

This is because a lot of what is appropriate and useful for your enterprise is uniquely specific to your enterprise and the type of business you are running!

It is a very individual question and costing is also a very significant factor because a fundamentally important consideration is that your customers have to spend more than it costs you to acquire them.

If you would like some advice & assistance in determining these values, then we can offer a great value consulting service which can offer in-depth advice tailored to your own business needs to assist you on finding the best option for your business.

We offer some great marketing services and we’d love for you to check these out and we’re confident that if you’re not already marketing yourself or, perhaps are looking for a different angle, then we’ll definitely be able to help!

ezwebs.co.uk _  Image Name It is very important to state:

There is no one-size-fits all solution for marketing

This is because a lot of what is appropriate and useful for your enterprise is uniquely specific to your enterprise and the type of business you are running!

ezwebs.co.uk _  Image Name It is a very individual question and costing is also a very significant factor because a fundamentally important consideration is that your customers have to spend more than it costs you to acquire them.

If you would like some help determining this, then we can offer a great value consulting service which can offer in-depth advice tailored to your own business needs to assist you on finding the best option for your business.

We offer some great marketing services and we’d love for you to check these out and we’re confident that if you’re not already marketing yourself or, perhaps are looking for a different angle, then we’ll definitely be able to help!

ezwebs.co.uk _  Image Name
ezwebs.co.uk _  Image Name

SEO

Get found on Google, Bing and other search engines with our Search Engine Optimisation (SEO) services & increase your traffic, enquiries and sales!

ezwebs.co.uk _  Image Name

Email Marketing

We offer a great line of fully-featured Email Marketing solutions so that you can reach more people & scale with your enterprise to help your business grow.!

COMMON QUESTIONS

Got
QUESTIONS?

FAQ.

I'm new to online marketing. What should I learn?

Here are a few key online marketing terms to get you started:

  • Blog

Short for “web log,” a blog is a collection of online articles that can help drive sales, increase customer engagement and boost your brand’s SEO power. Blogging is considered a form of content marketing.

  • Content marketing

Content marketing drives sales by providing useful, engaging content to your followers and customers to incentivise them to interact with your company. Examples can include blogging, giving away free e-books, and social media..

  • CTA

CTA stands for “Call to Action”. This is a simple principle which involves including an instruction to the potential customer on what to do next (e.g., “Click here to grab my free ebook now.”), Strong marketing content always includes a CTA.

  • CTR

CTR stands for Click-Through Rate. Your click-through rate is the percentage of site visitors or email recipients who click your CTA.

  • Keyword

Keywords are the terms people will most likely use to find your site. For example, if you’re a plumber in New York City, some top keywords would be “plumber,” “plumbing” and “NYC.” Effective online marketing hinges on optimizing your content for specific keywords. Search engines (e.g., Google, Bing, Yahoo) use these keywords to determine which websites to return in search results.

  • Local business listings

Consumers use sites like Yelp, Facebook and Google to search for specific categories in their local area, like “Pizza” or “Nail salons.” For your business to show up in those search results, you need to optimize your local business listings.

  • Opt-in

Opt-in marketing, also referred to as permission-based marketing, means only sending promotions to existing customers and prospects who have given you permission to contact them. Not only is this considered the best practice, there are laws prohibiting businesses from ‘spamming’ people with unwanted emails.

  • Segmentation

This is the act of segmenting your customers and prospects into specific groups, such as, people who have purchased gift cards. By segmenting your recipients, you can run more targeted (and successful) email marketing campaigns.

  • SEO

SEO stands for Search Engine Optimization, which is exactly what it sounds like — optimizing your site for search engines. SEO is vital to achieving high results on Google, Bing, Yahoo! and others. Search engines like these look for keywords and other SEO elements to return the most relevant sites.

  • SEM

SEM stands for Search Engine Marketing, which means paying a search engine (e.g., Google, Bing, Yahoo) to place ads for your business in specific search results.

 

 

 

I’m not marketing online at all yet. What’s the #1 step I should take?

The success of your online marketing strategy hinges on having a strong online presence in place.

 

If you don’t have a website yet, that’s your first move.

 

Decide on your domain name and decide what sort of websute suits your enterprise and what features you need.

 

If you require any assistance, feel free to reach out and ask for advice. We can build business-ready websites from as little as £140!

 

How much should I expect to spend on online marketing for my small business?

The majority of our marketing services start at less than £10 per month.

 

So, for the cost of a fried breakfast, you can start driving more business your way.

 

Another good way to look at marketing is that you can allocate a fixed percentage of your average turnover per month to marketing activities.

 

For instance, if you are turning-over about £5,000 per month with the majority of this dropping into profit without any significant marketing in place, it’s clear that allocating 5% per month of this to marketing could generate significant growth in your enterprise without significantly harming your finances.

 

If you need some help deciding your budget, feel free to reach out and we’ll happily assist.

How much time should I dedicate to online marketing for my small business?

The key to success in online marketing is

 

  • Set goals.
  • Be consistent.
  • Measure your progress.

 

The good news is that because the majority of our services & recommendations  leverage advanced technology and automation, if you’re willing to spend an hour a week on marketing your business, we think you’ll like the results.

ezwebs.co.uk _ ezwebsphone-optim

Contact Us Today & We'll Get Right Back To You!